While the name Rolltreppe, meaning \u2018escalator\u2019, may initially sound odd, the people in and around Halle will know exactly what you are referring to. Before German reunification, there was a department store which bore the same name here as the store with the only escalator in the city. This site therefore has a long-standing retail tradition. StadtCenter Rolltreppe serves as a link between Marktplatz square with the Kaufhof department store and Gro\u00dfe Ulrichstra\u00dfe, which has a rich retail tradition. In East German times, this is where Europe\u2019s busiest tram crossroads could be found. Erecting such a large, multifunctional property here was therefore something of a logistical challenge. The shopping centre combines historical structures with newly developed space for retail, eateries, offices, a gym and residential units. This can rightly be considered an example of a vibrant city centre.<\/p>\n\n\n\n
A joint venture project with the involvement of the CONCEPTA managing partners and Bayerische Landesbank AG. <\/p>\n","protected":false},"featured_media":236,"template":"","typen":[28],"class_list":["post-525","projects","type-projects","status-publish","has-post-thumbnail","hentry","typen-retail-properties","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/concepta.de\/en\/wp-json\/wp\/v2\/projects\/525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/concepta.de\/en\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/concepta.de\/en\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/concepta.de\/en\/wp-json\/wp\/v2\/media\/236"}],"wp:attachment":[{"href":"https:\/\/concepta.de\/en\/wp-json\/wp\/v2\/media?parent=525"}],"wp:term":[{"taxonomy":"typen","embeddable":true,"href":"https:\/\/concepta.de\/en\/wp-json\/wp\/v2\/typen?post=525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}